The Wage Gap Between Men And Women Essay - 1507 Words

It is a known fact that women faced inequality in the past, however, it is arguable whether they still face inequality today. When bringing statistics to the table, there is a wage gap between men and women. This is caused by many things. For one, women have tended to exceed men when it comes to education. However, men still tend to receive better jobs with higher pay. This is because gender inequality. There is also inequality inside of the work place. Men tend to receive more promotional opportunities and higher advancement opportunities than women. This is mainly because of gender roles and stereo types. It is perceived that women should not be in the work place. Instead they should be at home cooking and caring for the family. Even if women do not stay at home they are expected to take up jobs that consist of caregiving and low advancement opportunities. In some instances, women are expected to take care of the kids at home and still work at their caregiving jobs. Overall, the la ck of equality because of stereo types and gender roles will result into poverty for women. It is an obvious fact that women tend to exceed men when it comes to education. â€Å"In the united states girls tend to finish high school at a higher rate than boys, a trend that persist across racial and ethnic. In the past two decades, men have been less likely than women to enroll in college directly after high school, which correlates positively with college enrollment.† (Caliendo 156) WhatShow MoreRelatedThe Wage Gap Between Men And Women1552 Words   |  7 Pagesearned by men, which means a wage gap of twenty-two percent. Women are nearly half of the labor pool and are equal if not main, jobholder s in four out of ten households. Not to mention, women receive more college and graduate degrees than men. Women still coninue to bring in less than men. On average, women earn less than men in basically every profession that there is adequate income data for both women and men to es timate an earnings percentage (IWPR, 2014). The Institution for Women s PolicyRead MoreThe Wage Gap Between Men And Women1337 Words   |  6 PagesMen and women. Even the name of the female gender is derived from the male species. For years, women have been discriminated against in an array of areas such as politics, at home, and in the workplace. The most debated area of gender discrimination is the wage gap between men and women. After reviewing the following facts, it is obvious women are essentially just as valuable as men, and therefore should be treated equally in the workplace. The pay gap between males and females has been a topic thatRead MoreThe Wage Gap Between Men And Women1689 Words   |  7 Pagesthat bothered us, interested us, or something we wanted to learn more about. The first thing I thought of was equal pay between men and women. With the ratification of the 19th amendment, women became legally equal to men. Then in 1963, the Equal Pay Act was passed yet. Yet today, the wage gap between men and women still exists. According to the White House’s official website, women working full time are only earning around 77% of what their male coworkers are earning. This problem is even worse withRead MoreThe Wage Gap Between Men And Women2628 Words   |  11 Pagesissue of the wage gap between men and women in the labor market is currently dealt with in the course of a number of scientific debates, is the subject of public discussion in the broad political and social bodies of the world and different countries have their proposed solutions. The re are also historical conditions of social and emotional ground that appointment and further determine the role models for women and men - now called traditional. The difference in pay between men and women is a trendRead MoreWage Gap Between Men And Women1270 Words   |  6 PagesNow seeing me as a women today being only looked at as the equivalent of a slave is ludicrous (Spiegel, pg. 16). According to Spiegel there are three different explanations of why there was a wage gap between men and women. The three explanations are the women are concentrated in jobs that require less education or skills than men, women might receive lower pay than me for identical work, or women might be doing different work than men, but work that is comparable in term of the training requiredRead MoreThe Wage Gap Between Women And Men2336 Words   |  10 Pagesa look at the wage gap between women and men. It has always been known that men make more money than women. Many acts of legislation have been passed to address the disparities. But as time has progressed this topic is not one that grasps the attention of society. Society feels that there are other more important topics to focus on. The inequities amongst men and women pay has been in effect from the early 1800s and continues on in the new millennium despite, the gains women have made. AndRead MoreThe Wage Gap Between Men And Women1979 Words   |  8 Pagesprevent/discourage discrimination in the workplace. Section 2 The Congress hereby finds and declares the wage gap in America between men and women is a problem that needs to be addressed and remedied. Should people be paid the same amount and treated the same way as others like them with the same experience and skills? The obvious answer is yes, but a wage gap and an unequal treatment of women in the workplace persist in the United States. As John F. Kennedy believed, the Equal Pay Act he passed inRead MoreReducing The Wage Gap Between Men And Women1213 Words   |  5 Pagesthe gender wage gap. Firstly, this organization firmly believes that raising the minimum wage will positively affect the wage gap between men and women. Averages illustrate that differentiation s among men and women s job selections could be considered for virtually half of the gender pay gap. Increasing the minimum wage will benefit those dedicated women laborers by helping support their families. Two third of mothers are sole providers within their households and these sa me women are the onesRead MoreThe Gender Wage Gap Between Men And Women986 Words   |  4 PagesThe gender wage gap. This is an issue that has been kept largely quiet and does not get even half the attention it deserves. The wage gap is simply the deviation in salaries between men and women. This gap in pay is an issue that spans the globe, and effects many people, from struggling single mothers to hard working corporate women. In W.E. Jacob and Laura Finley’s article â€Å"Differences in Pay Rates Between Men and Women do not Prove the Existence of Gender Inequality† attempts to debunk the discriminatoryRead MoreThe Pay Gap Between The Wages Of Men And Women Essay978 Words   |  4 Pagespopular belief, the pay gap between the wages of men and women still exists. According to the Cambridge Business English Dictionary, the wage gap is â€Å"the difference between the ​amounts of ​money ​paid to women and men, often for doing the same ​wor k† (â€Å"gender pay gap†). The fact that we are still discussing it, especially during the current presidential campaign, proves that fact. The gap has decreased as time passes due to the relentless advocacy of feminists, but the wage gap does still exist. Considering

The Irony Of Differing Perspectives - 1749 Words

The Irony of Differing Perspectives Till 1827, the idea of sobriety was practically non-existent in North-America . Taverns were open at all times of day and were a place of encounter for everyone – regardless of class, race and gender. Moreover, they facilitated ‘political negotiations, economic exchanges and interracial sociability . So, where did the idea of reducing alcohol consumption come from amid the booming socio-economic stability that taverns seemed to provide? Except for Peter DeLottinville who recounts the honest events that occurred in Joe Beef’s Canteen, the other authors claim that the temperance movement was used for ulterior motives than it appeared to be on the surface. For instance, in Glenn J. Lockwood’s Temperance in†¦show more content†¦During the period of time that the temperance movement was gaining momentum, the Catholic church hopped on board to speed up the process and gain as many converts as they could using their up until then secret weapon: Chiniquy. However, the hidden intention/objective was to regain the Catholic church’s popularity and confidence after Catholics were becoming outnumbered by the influx of Irish famine immigrants and wanted to become ‘more industrious and progressive’ (cite). Unlike all of the previously mentioned authors, DeLottinville does not imply that Joe Beef tried his best to alleviate problems of housing, job hunting, healthcare and labor unrest with any kind of hidden agenda. Beef genuinely cared for the welfare of the working class of Montreal and took it upon himself to represent/assume the voice of the casual laborers . In this case, the Middle Class was the one benefiting from the temperance movement as they were afraid Beef would succeed and have laborers demands adhered to. In the same way that Beef’s canteen was a place where ‘every grade in the social scale was represented’ (CHANGE), many other taverns were also used for both political and economic interracial exchanges and relationships. In other words, whereas taverns were used as tools to strengthen a sense of belonging and security, and often attempted to prove the worthiness of the lower classes, temperance was

Research Article Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Critical Appraisal of Research Article. Answer: Introduction: Critical appraisal of research articles is an important process that is used to inform practice. This critical process is carried out with caution and in a systematic manner to determine the trustworthiness, relevance, and value of evidence in a particular context (Mhaskar et al., 2009). Hence, this paper aims to critically appraise an article, What is the clinical significance of chest CT when the chest x-ray result is normal in patients with blunt trauma? by Kea and others, published in 2013. Research Question What is the clinical significance of chest CT when the chest x-ray result is normal in patients with blunt trauma? Kea et al. (2013) aimed at determining the essence of computed tomography even after patients with blunt trauma had received normal chest x-ray results. Strengths and Weaknesses of the Study The article adapted a retrospective research design because it used retrospective data to develop and analysis (NEDARC, 2010). The challenge with retrospective data is that it may not reflect current protocols that are in alignment with current times; hence, introducing some bias. In this study, there was no intervention used though two groups for comparison purposes were identified; one underwent only a chest x-ray (CXR) procedure while the other one underwent both the CXR and CT. However, there is insufficient information given on the nature of the two groups in reference to characteristics and clinical outcomes. The study is not related to the topic of the research article because the title of the article depicts a study that determines to establish a causal link, but the methodology is not rigorous enough to establish this link (Salkind, 2010). The study setting is indicated, and it was conducted at two locations: California, San Francisco General Hospital and Community Regional Medical Center in Fresno that are urban, level 1 trauma centers. Even though the current study was not part of another study, it utilized a sample from a previous study aimed at developing a decision instrument for selective chest X-ray imaging in blunt trauma. Whereas this is one approach that can be used to obtain a sample size, using the exact sample size used in a previous studies is not recommended though variance, standard deviation, or statistical power from previous studies can be used to determine sample size in a current or future study. Therefore, the manner in which the sample size for the article being reviewed was obtained is not as per the recommendations (Suresh Chandrashekara, 2015). Therefore, it is difficult to determine whether the sample was sufficient or not. An articulate inclusion criteria is indicated, but a clear exclusion criteria is lacking; hence, the study might be prone to confounding factors if a patient has an ailment that might be associated with occurrence of minor injuries to the chest as indicated by Veronesi (2004). The sample section does not describe the use of two groups; hence, there is minimal information on the two groups mentioned later in the results section. The main exclusion criteria was unavailability of patient data, which is not sufficient considering that other factors might interfere with the results. The nature of the study participants, nonetheless, was suitable to the aim of the study that sought to determine the effect of CT; thereby, comparing a CT group with a CXR group is desirable. Radiologic outcomes were determined using official radiologic reports by board-certified radiologists. Such a measurement scale that has gained approval is deemed a valid and reliable tool though this information is not provided in this study. However, the instrument used to determine clinical significance of the CT was developed during the study, but there is no mention about its validity and reliability. Thereby, use of an outcome measure whose validity and reliability is not known jeopardizes the results. Apparently, two groups were recruited, but the study does not indicate the statistical difference in outcomes among the two groups. Rather, the results section explains the confirmations and missed diagnosis in the group that had both the CXR and CT. It is not clear how the two groups were selected and their comparability at the beginning of the study. In addition, the two groups are not of proportionate sizes, and there is no indication whether such non-uniformity has significant effects on comparability of the groups. There is no indication that an ethical approval was obtained and even though the researchers did not directly interact with participants, they accessed sensitive documents that should be handled with confidentiality and privacy should be upheld (Ethics approval of research, 2017). The results of this study are not generalizable because there is sampling bias, and the assignment of the two groups is not done in a scientific manner as indicated by Viera and Bangdiwala (2007). In addition, the fact that this study is retrospective in nature is associated with bias because the kind of treatment given to the different individuals varied. Hence, it is not apparent that all individuals in the different groups followed a similar protocol based on the procedure (s) carried out. It is not clear what the clinically important injuries that are detectable using the CT and not the CXR are and the net benefit they have as Korley, Pham, and Kirsch (2010) highlight. The results obtained from this study cannot inform policy because the reliability and validity of measures used are not known. Implications to Practice The key findings of the article under review are in alignment with findings from other studies in that computed tomography is linked with detection of more chest injuries than normal chest x-ray, but these injuries are minor such that they do not warrant improved management. This study stems from improved technology that has led to increased availability and rapidity of the CT scans but they have no clinical significance. This study is important to practice because it helps to determine the necessity of CT scans compared to the typical chest X-rays. Thereby, practitioners are able to know whether it makes a difference to replace the normal chest x-ray machines with the CT scan equipment. In view of the fact that there are no standard significant changes when performing x-rays, the instrument to determine these outcomes is not widely accepted. In view of the fact that computed tomography (CT) has a high sensitivity in radiology for blunt trauma, other investigators regard its use to b e of little significance to management of these injuries since CT is deemed a high risk factor of cancer. Hence, it is imperative to determine the net effect of CT to avoid the high costs that can emerge from its use. References Ethics approval of research. (2017). BMJ. Retrieved from https://www.bmj.com/about- bmj/resources-authors/forms-policies-and-checklists/ethics-approval-research. Kea, B., Gamarallage, R., Vairamuthu, H., Fortman, J., Lunney, K., Hendey, G. W., Rodriguez, R. M. (2013). What is the clinical significance of chest CT when the chest x-ray result is normal in patients with blunt trauma? American Journal of Emergency Medicine, 31, 1268-1273. Korley, F. K., Pham, J. C., Kirsch, T. D. (2010). Use of advanced radiology during visits to US emergency departments for injury-related conditions, 1998-2007. JAMA, 304, 146571. Mhaskar, R., Emmanuel, P., Mishra, S., Patel, S., Naik, E., Kumar, A. (2009). Critical appraisal skills are essential to informed decision-making. Indian Journal of Sexually Transmitted Diseases, 30(2), 112119. NEDARC. (2010). Retrospective study. Retrieved from https://www.nedarc.org/statisticalHelp/projectDesign/retrospectiveStudy.html. Salkind, N, J. (ed.). Encyclopedia of research design, volume 1. Thousand Oaks, CA: SAGE. Suresh, K., Chandrashekara, S. (2012). Sample size estimation and power analysis for clinical research studies. Journal of Human Reproductive Sciences, 5(1), 713. Veronesi, J. F. (2004). Trauma nursing: Blunt chest injuries. Retrieved from https://www.modernmedicine.com/modern-medicine/content/trauma-nursing-blunt- chest-injuries. Viera, A. J., Bangdiwala, S. I. (2007). Eliminating bias in randomized controlled trials: Importance of allocation concealment and masking. Family Medicine, 39(2), 132-137.

Marriage Asylum Essays - Family, Marriage, Gender,

Marriage Asylum It is my belief that the institution of marriage is a sham, designed by pious Christain fanatics in order to subjugate, control, and furthermore oppress a woman's personal liberties, intellectual freedoms and artistic development. It is also my belief that much in the way of the institution of marriage has not changed since its barbaric origin hundreds of years ago. In light of the enormous rate of divorce, marriage should be banned or at least have greater restrictions placed on the eligibility of matrimonial covenants. Such restrictions would include, but not limited to, communication training, household budgeting classes and psychological counseling for a period of no less than one year. Such matrimonial courses would be designed to make the transition into marriage easier. If marriage has to continue, then let us concede intellectually that the institution of marriage is seriously flawed and deserves a second look at revising some long held principles. It is also my opinion that marriage deserves equal treatment and the same consideration as training for a future profession would. Is it not ironic, that people spend year's attending college or on vocational training in order to prepare themselves for a careers which, will in all likelihood change many times over their lives. I demand that people open their eyes and realize it is just as important to prepare for a successful marriage as it is a successful career. Today, marital classes are not a standard prerequisite to marriage except in a few Christian faith organizations such as Lutheran and Catholic. Something is seriously awry with the institute of marriage when large populations of adults are experiencing one, two even three or more marriages. In this paper, let us explore together whether the sanctity of marriage is actually worthy of being saved. Let us ask ourselves some rather poignant questions. Why it was necessary for the institute of marriage to be established in the first place? What are the b enefits of marriage and who benefits from them the most? Lastly, I will try and persuade you to believe the institution of marriage should be permanently dissolved or at least reconfigured. As long as chastity is held in high regard, marriage will always be considered a noble institution. What a damnable lie! It is supremely sexist to expect women, of 'exceptional breeding' to remain chaste. From the beginning of time women have been looked down upon as frailer, weaker and a less intelligent sex, which men controlled and subjugated. Because of the disproportionate number of white men, which dominates and governed our society, laws have been created to protect men and the non-interference of law into domestic issues. Men of importance and prestige instilled in our society sexist ideas and practices that chastise women and are unfair. Men have always been promiscuous species and it's widely known and still considered somewhat true of women today that have multiple sex partners are labeled sluts or whores, but men can have as many partners as he wants without being stigmatized by his many rendezvous. The idea of women remaining chaste until marriage is simply a hypocritica l double standard! The idea of marriage was thought up by Christain priests in the eleventh century that believed women should remain chaste. Before marriage became the great institution it is known for today, it had more informal beginnings. Before the eleventh century, it was no more that an informal agreement witnessed and performed by local church officials on the steps of the church. In the eleventh century, marriage was not devised for the sole purpose of procreation. It was instead intended to legitimize fornication within the confines of a marriage and forbidden outside the sacred covenant of the institution by the Church. It a popular and accurate belief at the time by Church officials that abstinence could protect society against lascivious behavior, promiscuity and the proliferation of illegitimate children within society. It was therefore the church and not society, which would set the standard for what was deemed normal behavior. In contrast, because society developed God considered a stan dard or measure for what normal and by the laws of nature, it could then be used to ostracize those who were deemed inappropriate by exhibiting aberrant

The Physics of Sound essays

The Physics of Sound essays Sound surrounds us at all times. The ring of an alarm clock or the whistle of birds may wake us up in the morning. Through out the day, we hear a variety of sounds; for instance, the banging of pots and pans, the roar of traffic, and the voices of people. When we fall asleep at night, we might listen to the sounds of frogs croaking or the wind whistling. All sounds have one thing in common. This being that the vibrations of an object makes every sound. When an object vibrates, it causes the air around it to vibrate. The vibrations in the air travel out from all directions of the object. They then reach our ears, and the brain reads them as sounds. Many sounds we hear travel through the air; however, they can also travel through solid objects like the earth. Our voice is made in the larynx, which is a part of the throat. Two small pieces of tissue are spread across the larynx. These pieces, called vocal chords, make the opening smaller. Air from he lungs quickly passes trough the tightened chords, causing them to vibrate. The vibrations make the sound of the voice. The tighter the chords are, the faster the vibrations and the higher the resulting sound. If a rock is thrown onto a still pond, several waves travel out from the place where the rock hit the surface. Likewise, sound moves in waves through the air or some other medium. The understanding that sound travels in the form of waves may have originated with the artist Leonardo Da Vinci in 1500. Generally, waves can be spread transversely or longitudinally. In both cases, only the energy of wave motion is spread through medium. No portion of the medium actually moves very far. As the waves caused by the moving object travel outward, they are carried by a medium. This movement causes compression. As the movements move backward it is called rarefractions. Sound requires a medium to travel; therefore, it cannot travel in space, which is a vacuum with no medium. ...

Indian Citizenship Act of 1924

Indian Citizenship Act of 1924 The Indian Citizenship Act of 1924, also known as the Snyder Act, granted full U.S. citizenship to Native Americans. While the Fourteenth Amendment to the U.S. Constitution, ratified in 1868, had bestowed citizenship on all persons born in the United States- including former slaves- the amendment had been interpreted as not applying to indigenous native people. Enacted partially in recognition of the Native Americans who had served in World War I, the act was signed into law by President Calvin Coolidge on June 2, 1924. Though the act granted Native Americans U.S. citizenship, it did not ensure them the right to vote. Key Takeaways: Indian Citizenship Act The Indian Citizenship Act of 1924, signed into law by President Calvin Coolidge on June 2, 1924, granted U.S. citizenship to all Native American Indians.The Fourteenth Amendment had been interpreted as not granting citizenship to indigenous native people. The Indian Citizenship Act was enacted partly as a tribute to American Indians who had fought in World War I.While it granted Native Americans citizenship, it did not grant them the right to vote. Historical Background Ratified in 1868, the 14th Amendment had declared that all persons â€Å"born or naturalized in the United States, and subject to the jurisdiction thereof† were American citizens. However, the â€Å"jurisdiction thereof† clause was interpreted to exclude most Native Americans. In 1870, the U.S. Senate Judiciary Committee declared â€Å"the 14th amendment to the Constitution has no effect whatever upon the status of the Indian tribes within the limits of the United States.† By the late 1800s, about 8% of Native people had qualified for U.S. citizenship due to being â€Å"taxed,† serving in the military, marrying whites, or accepting land allotments offered by the Dawes Act.   Enacted in 1887, the Dawes Act was intended to encourage Native Americans to abandon their Indian culture and â€Å"fit in† to mainstream American society. The act offered full citizenship to those Native Americans who agreed to leave their tribal lands to live on and farm free â€Å"allotments† of land. However, the Dawes Act had a negative effect on Native Americans on and off the reservations. Native Americans who had not already done so by other means won the right to full citizenship in 1924 when President Calvin Coolidge signed the Indian Citizenship Act. While the stated purpose was to reward the thousands of Indians who had served in World War I, Congress and Coolidge hoped the act would break apart the remaining Native nations and force Native Americans to assimilate into white American society. Text of the Indian Citizenship Act of 1924 â€Å"BE IT ENACTED by the Senate and house of Representatives of the United States of America in Congress assembled, That all non-citizen Indians born within the territorial limits of the United States be, and they are hereby, declared to be citizens of the United States: Provided That the granting of such citizenship shall not in any manner impair or otherwise affect the right of any Indian to tribal or other property.† Native American Voting Rights For whatever reasons it was enacted, the Indian Citizenship Act did not grant Native people voting rights. Except for the 15th and 19th Amendments, which ensure African Americans and women the right to vote in all states, the Constitution grants the states the power to determine voting rights and requirements. At the time, many states opposed allowing Native people to vote in their states. As a result, Native Americans were forced to secure the right to vote by winning it in the individual state legislatures. Not until 1962 did New Mexico become the last state to guarantee voting rights for Native Americans. However, like black voters, many Native Americans were still prevented from voting by poll taxes, literacy tests, and physical intimidation. In 1915, the U.S. Supreme Court, in the case of Guinn v. United States, declared literacy tests unconstitutional and in 1965, the Voting Rights Act helped protect the voting rights of Native people in all states. However, the Supreme Court’s 2013 decision in Shelby County v. Holder dismantled a key provision of the Voting Rights Act requiring states with a history of racial bias in voting to get the permission of the U.S. Department of Justice before enacting new voter qualification laws. Weeks before the 2018 midterm elections, the North Dakota Supreme Court upheld a voting requirement that may have prevented many of the state’s Native American residents from voting. Native American Opposition to Citizenship Not all Native people wanted U.S. citizenship. As members of their individual tribal nations, many worried that U.S. citizenship might endanger their tribal sovereignty and citizenship. Particularly outspoken against the act, leaders of the Onondaga Indian Nation felt that forcing U.S. citizenship on all Indians without their consent was â€Å"treason.† Others hesitated to trust a government that had taken their land by force, separated their families, and brutally discriminated against them. Others remained adamantly opposed to being assimilated into white American society at the cost of their Indian culture and identity. Tribal leaders who supported act considered it a path to establishing a national political identity that would give their people a more influential voice in issues affecting them. Many Native Americans felt the government now had an obligation to protect them. They believed that, as U.S. citizens, the government would be required to protect them from white businessmen trying to steal their government-granted land. Sources and Further Reference NCC Staff. On this day, all Indians made United States citizens. National Constitution Center: Constitution Daily.. 1924 Indian Citizenship ActNational Park Service.Hass, Theodore H. (1957). The Legal Aspects of Indian Affairs from 1887 to 1957. American Academy of Political and Social Science.Bruyneel, Kevin. Challenging American Boundaries: Indigenous People and the Gift of U.S. Citizenship. Studies in American Political Development. . Letter of Onondaga Nation to Calvin CoolidgeThe Onondaga Nation and the Haudenosaunee.

A Critique of the United States National Incidenct Management System Essay

A Critique of the United States National Incidenct Management System - Essay Example The NIMS provides for a Communications Unit whose responsibility includes planning radio networks and frequency assignments to insure inter-operability of the communications system. Network management can insure compatibility without producing overlap interference between agencies and networks. The centralized logistics and supply component of NIMS provides for a unified management of all the necessary logistics that are involved in the emergency response. A single source for all supplies will make the supply channels more clear and that should result in reducing response times. They can also establish staging areas and satellite locations as needed to supply outlying victims and response personnel. This approach to material supply has an advantage over the random distribution of food, fuel, and supplies that would exist on a local or regional level. The establishment of a Joint Information Center (JIC) will aid in creating a central information repository. As the information is routed through a central location, it can be assimilated and can help get a better picture and evaluation of a large-scale disaster. Information can be rapidly checked for credibility and disseminated to the interested parties. The JIC can eliminate the breakdown in the public warning system and aid in the assessment of ongoing threats. One of the vulnerabilities of the NIMS structure is its reliance on bureaucratic systems to operate in an ever-changing environment. This organizational model has several drawbacks in its present form.

The Adjusting Process discussion Assignment Example | Topics and Well Written Essays - 250 words

The Adjusting Process discussion - Assignment Example In certain cases, the records are not reorganized except at the closing stages of the period. The adjustments are updated because certain expenses are never recorded on a daily basis, certain revenues and operating expense are acquired as business transpires rather than as a detached transaction and certain revenues and operating costs may not be recorded. The four categories of accounts that require adjusting entries include; prepaid expenses, accrued expenses, unearned revenues and accrued revenues (Warren, Carl, James, and Jonathan 105). In accordance to ethics, there are dictations that a commodity ought to have a precise date by which money ought to be recompensed to the buyer in cases where the commodity has not been utilized as a charge up to the moment it is either utilized or recompensed. This means that the gift card ought to have an expiry date to ensure that fairness is dictated. A gift card assures that the buyer’s money is not used up at the same situate where they purchased the card. The implications are that accounting for the cards transaction offers an evolving reporting for vendors. The accounting for the previous transaction for the cards cannot reveal any reputed worth but rather a legal responsibility for overdue profits and the unused cost creates problems in

University and Major Subjects Essay Example for Free

University and Major Subjects Essay Introduction Every student has the right to understand the lessons in an efficient and effective way. Students can even excel in their classes and their academic performance most especially in their major subjects. Accounting students may face a lot of challenges that affect their performance at school. Academic performance refers to how students deal with their studies and how to cope with or accomplish different tasks given by the professors. It is the ability to study and remember facts and being able to communicate the students’ knowledge verbally or in writing. Every student should have  the opportunity to achieve each academic potential. If the performance in academic is poor, it is an indication reflecting a large underlying problem of the students. All of the students seem to be best everyday by problems which must be considered and solved. The problems cover a wide range in one’s daily lives. For the students most of them are having poor academic performance. It only proves that this problem cannot be avoided. Bakre (2010) described poor academic performance as any performance that falls below a desired standard or excellence attained by the students. Rodriguez Castellanos (2010) considers poor academic performance as the situation in which the students does not attain the expected achievement according to their abilities. Similarly, Tapia (2002) notes that, while influences perceives that the student fail if he or she does not pass, more appropriate for determining poor academic performance whether the student performs below his or her potential. This study would like to have some solutions about this problem in the school. This research will be a great help to the students, faculty and administration. The result will create a corresponding  action and problem will be prevented. It is essential that these problems be scientifically analyzed to discover its underlying factor and to find a remedy. The researchers aim to help the students who are having difficulty in academic performance in their major subjects due to the factors affecting them. Through this study every student will determine the challenges that affect their academic performance. Statement of the Problem This study will be conducted to investigate the factor affecting the academic performance in major subjects among accounting students of Far Eastern University-Makati 2nd Semester 2013-2014. Time management is a factor affecting the academic performance in major subjects among accounting students of Far Eastern University-Makati 2nd Semester 2013-2014. Teaching methods is a factor affecting the academic performance in major subjects among accounting students of Far Eastern University-Makati 2nd Semester 2013-2014. Peer Pressure is a factor affecting the academic performance in major subjects among accounting students of Far Eastern University-Makati 2nd Semester 2013-2014. Academic Demand is a factor affecting the academic performance in major subjects among  accounting students of Far Eastern University-Makati 2nd Semester 2013-2014. Improper Use of Technology is a factor affecting the academic performance in major subjects among accounting students of Far Eastern University-Makati 2nd Semester 2013-2014. Scope and Delimitation This study, Factors Affecting Academic Performance in Major Subjects of Accounting Students of Far Eastern University-Makati 2nd Semester School Year 2013-2014 focuses on the factors affecting the performance of accounting students. The researchers will conduct a survey for both male and female college students who were taking up BS Accounting Technology and BS  Accountancy. The study is not only limit in the factors affecting the academic performance of accounting student but also the opinion and perception of college students in Accountancy. Because the given five factors, time management, teaching methods, peer pressure, academic demand and improper use of technology are not only the factors that could affect the performance of accounting students with their major subjects. Definition of Terms ?Academic performance- refers to how students deal with their studies and how they cope with or accomplish different tasks given to them by their professors. ?Accountancy – profession or duties of accountant ?Accounting is an information science used to collect, classifies, and manipulate financial data for organizations and individuals. ?Efficient – working in a well organized and competent way ?Factors -a circumstance, fact, or influence that contributes to a result. ?Improper – incorrect; not in accordance ?Peer Pressure -refers to the influence exerted by a peer group in encouraging a person to change his or her attitudes and values in order to conform to group norms. ?Perception – the way in which something is regarded, understood or interpreted. ?Underlying – be the cause or the basis Procedure in Gathering Data †¢RESPONDENTS OF THE STUDY The researchers will survey college students with a program of BS Accounting Technology and BS Accountancy. This can be first year, second year, third year and fourth year accounting students. †¢RESEARCH INSTRUMENT The researchers will use the descriptive-survey in which they use survey form or questionnaire and interview method to gather the data from both male and female accounting students. The researchers will use purposive sampling in which male and female college students who are taking the program of Accounting Technology and Accountancy. Purposive and random sampling will be use for the samples that are chosen to specific objectives. Determine the Sample size Determine the Sampling Technique Use the Research Instrument Validation of Research Instrument Gathering of Data from the respondent Presentation and Interpretation of Data †¢PROCEDURE As shown in the diagram, the researcher will determine the sample size of the respondent and then the sampling technique to be use. The researcher will use questionnaire and interview method as research instrument. The questionnaire will be check by professor for validation, correction and suggestion. Then the researcher will start collection data from respondent. After the survey, the researcher will tabulate and present the data they obtain from the respondents. Research Instrument The researcher will use any type of questionnaire since it can provide sufficient information in the study. The questions can be limited in the five categories of factors affecting the academic performance of accounting students and it can beyond the other factors. Category A: Time Management Category B: Teaching Method Category C: Peer Pressure Category D: Academic Demand Category E: Improper Use of Technology Category F: Others.

Translations depicts the cultural take over of Ireland by the British E

Translations depicts the cultural take over of Ireland by the British Empire, yet it cannot be said to be simply pro-Irish.’ Consider this comment. English Literature Coursework- ‘Translations depicts the cultural take over of Ireland by the British Empire, yet it cannot be said to be simply pro-Irish.’ Consider this comment on the play. The Cultural take over of Ireland by the British Empire is a central issue in Translations. Friel examines this issue by describing the effects that certain changes have on individual characters; Irish and English. One may think a play with this issue could not help being biased towards the Irish. However, Friel ‘did not wish to write a play about Irish peasants being suppressed by English sappers.’ In order to ascertain whether he achieves this, we should look to his often complex characters and how they develop throughout the play. and so we must look at individual characters, as Friel does, to see whether this play is pro-Irish or not. Let us take Hugh O’Donnell as the first example. Hugh is portrayed as an intellectual character. He has a wide knowledge of languages and uses a sophisticated choice of words. For instance, when he describes the Irish language he explains that certain other cultures ‘expend on their vocabularies and syntax acquisitive energies and ostentations.’ This is definitely a positive characteristic and can be contrasted to Lancey and Yolland’s ignorance. This can be seen when Lancey misunderstands the Latin statement ‘nonne Latine loquitur’ and tells Jimmy ‘I do not speak Gaelic sir’, making it obvious that he does not speak Latin either. However, when Hugh ‘pours himself another drink’ and his alcohol addiction is apparent the stereotyp... ...land, once again, to represent the attempt of joining two cultures together by his relationship with Maire. However, this joining is doomed to fail just like the couple’s relationship is as, even though Maire and Yolland celebrate what they love about each other’s cultures, thus ignoring their differences, there is still a failure to communicate. This can be seen when Yolland and Maire are having a ‘conversation’ with each other, even though neither speaks the others language, and Yolland explains ‘I’m not going to leave here’, while Maire pleads ‘Take me away with you George’. This represents the inability for all the characters to communicate which results in the supposed death of Yolland. This English soldier is therefore seen as a victim and his questionable murderer appears to be the Irish Manus; although Friel leaves us to decide this for ourselves.

Realism and Naturalism Essay

Throughout the history of theatre there have been many schools and styles. Theatre is ever changing as a reflection of society and what society wants. But out of all these styles, there are two which, when blended, produce a type of theatre that can always live and flow with society and not drastically alter to fit in with the world’s ever changing ways. These are Realism and Naturalism. When combined, they form a powerful, truthful and powerfully real theatre. The two men who have best managed to best combine these two elements are Konstantin Stanislavski with his â€Å"system,† and Anton Chekov with his dramatic writings and specifically, with his work in The Cherry Orchard The main beliefs of Realism and Naturalism are that the theatre needs to shun melodrama and spectacle and, instead, present something that is real and true to life. They believe that the most influential factors in a person’s life are heredity and environment, and they feel that the characters shown need to be more that two dimensional stock characters. They need to have real motives and emotions and possess all the complexities that go into making a true personality and a true person. Naturalists feel that plays should not be written in any sort of dramatic sequence or structure because that is not true to life. Realists embrace the desire for reality on stage, but also feel that dramatic structure follows the actual structure of life and structure and poetry should be integral parts of drama. Konstantin Stanislavski felt that same need for reality on the stage. He spent the majority of his life searching for how an actor can create truth on stage and, in doing so, he tapped into many of the same veins of humanity that Naturalists and Realists did. He expressed the same desire of Naturalists for a realistic theatre that shows life with its dramatic structure and intrigue. â€Å". . . I was beginning to look for genuine life in [the theatre], not ordinary life, of course, but artistic life† (Bentley, 220). And he went looking for it the same way that realists and naturalists did. He began to look for a natural order for things and to devise a systematic plan from that natural base. He went looking for truth. And, again, he found it in the same place as the Naturalists and realists did. He found that, for an actor to bring full life to a character and full reality  to the stage, he must both create a character with a real soul, and he must not rely on stage tricks t o do so. â€Å"An actor, [Stanislavski] thought, must have some sort of spiritual preparation before the beginning of a performance. Not only his body, but also his spirit must put on new clothes† (222). This type of acting blends perfectly with realistic drama, which contains characters whose souls are inherent to the script. He did not, however, feel that he was subscribing to either school of thought. He stated that he felt that realism and naturalism were not things that needed to be pushed onto the stage, but when a good actor takes on the role and fully builds his character from the inside out and truly lives the reality of the stage, reality will flow from it with out outside help. â€Å"As soon as [the realism] is justified, it becomes either unnecessary or it is not noticed at all . . .† (229). Stanislavski embraced the same ideas of the Realist and Naturalist thinkers, but he didn’t place the emphasis on them. Instead, he felt they would emerge as soon as the actor fully filled the role. And no one wrote better roles for this approach to theatre that Anton Chekov. Chekov was able to write plays that embodied the idea of true, artistic life, and The Cherry Orchard is a shining example of that. He takes a moment that has dramatic appeal and is emotionally charged, and recreates it in a way that is true to life and yet exaggerated at the same time. He creates a reality that is so real, it almost appears fake. However, it is this style of drama that is a perfect vehicle for Stanislavski’s system of acting. As Barrault says in his essay â€Å"Why The Cherry Orchard?.† â€Å"The Cherry Orchard is one of the few plays in which a whole cast could really get so profoundly lost as to cease to believe that they are in a theatre, and believe on the contrary that this family truly exists and that they are in real life . . .† That was Stanislavski’s goal for his actors. That was the ultimate peak to reach. So why is this not Naturalism if the actors create a full reality? Also, he creates this complete reality, yet it is a reality steeped in poetry and lyric. So why is it not Realism if he creates truth through poetry? As Barrault says, â€Å"This play belongs neither to the naturalism of the beginning of the century nor to realism, it belongs to truth, and truth always has two faces, a real one, and a poetic one.† And that is the true form that theatre should take. It doesn’t have to be one way or the other, as the Realists and the Naturalists seem to think. True reality is a blend of both. And Chekov was the master of that form. He so cleanly blended the two ideas that it is impossible to separate them into separate places. And through this masterpiece of dramatic writing, Stanislavski’s systematic method of creating truth can have a fighting chance at reaching the heights that it is capable of. So it is that through a mixture of the two schools of thought and the work of the two men who have mastered it that theatre can reach a point of beauty and truth and can display reality and drama in a way that doesn’t need to adapt with the changes of life because it is based in life. The theatre that emerges from this blend has its roots deep in the heart of humanity and what people truly want, and, consequently, will never die.

Women’s Rights

Should all women be equal to their status, opportunities and rights? Every woman should have the ability to express their freedoms and rights, deserve equal treatment within their society and region, and every country needs to reinforce the rules for women. There is no dignity and respect for women universally. Gender equality is still out of reach for many women worldwide. Presently, women have gained legal rights throughout the world. The women’s rights movement changed society into what we know today. They have allowed Canadian women to obtain a certain formal equality. They have also allowed women to vote and been given equal pay for equal work, however; women had to fight through difficult times to get through discrimination in the 19th century. In the past, women did not have the rights and freedoms as most men and were treated harshly. In other words, women had almost no rights at all. They were not allowed to vote, they could not hold in public offices, and were not given custody of their children if the couple had a divorce agreement. As a result, they were mainly seen as homemakers. Women were inferior to men in many different ways. Women did not have any property rights and once she was married, she was no longer allowed to own any land or property. A man could sell his house and take all the money for himself, and leave his wife and child behind with nothing. Womenfolk were not considered as people. The women’s rights movement helped them throughout the country by passing laws stating that women could own a part of her husband’s estate. Women were observed as socially and politically inferior and unable to function at the same level as men, however; with the rise of the civil rights movement, this finally made women equal as men. In the 1920’s, the â€Å"Roaring Twenties† spread gender equality dramatically. They began to take on more jobs, and wear more daring clothes. Rebellious and bold women, known as flappers, managed to exemplify women’s role in a social change by expressing equality with men. They proved that they could be more sophisticated than men and can achieve greater success. However, women were still paid less than men because they were cheaper to employ. In 1917, the military voters act gave women, who worked in the military, the right to vote. In 1927, the â€Å"Famous Five†, which included, Emily Murphy, Nellie McClung, Irene Parlby, Louis McKinney and Henrietta Edwards, asked the Supreme Court of Canada one question; â€Å"Are women considered to be people? † The term â€Å"people† did not include women, thus the court announced that women were indeed people too. This legal ruling established that women were to be regarded as equal to men under the law. The â€Å"Famous Five† is the reason why Canada is able to have women vote, thus they are very important for women’s rights. All women have the right for freedom, justice and the pursuit of happiness. They must be considered equal and that they deserve the respect and dignity as all humans get. Women throughout the world are suffering because of the rules that are enforced in a specific area and region. If countries reinforce the rules for women, the world will be a better place for women all around the world. Countries can reinforce the rules by educating women further. Those who are well educated will have fewer children, earn more money, and will get more job opportunities. Their educational achievements can have ripple effects within their family and across the generations. Women with equal access to education, training and means can become a great resort. They can raise the living standards of their families and inject new life into the local economy. Also, investing in women’s education reduces poverty. Countries can also aid and support women by providing them with new job opportunities. Women who stay home become mentally sick and tired. Women who have a job will have new experience and will earn money to survive. It also improves self-value and will improve self-confidence. It will also help the government and the economy to grow exponentially. Also, all women should get equal pay for equal work. In nearly every country, women work for longer hours yet get paid less and are more likely to live in poverty. Economic disparities persist partly because of the unpaid work within families and communities and that becomes their downfall because they face discrimination in the economic sphere. Women in many countries still lack to own property because of gender discrimination. Most countries should reinforce these rules and make women live in a better civilization. Every woman deserves equal treatment within their society. Women in other countries continue to have lower education, fewer rights, and less income. Despite the successes of empowering women, numerous issues still exist in all areas of life, ranging from the cultural, political to the economic. They suffer verbal, emotion, physical and sexual abuse. In Saudi Arabia, women are lacking the rights that they are as human beings because of the Sharia Law. The Sharia Law is a law that neglects the rights and freedoms of every woman in Saudi Arabia. The law makes it hard to live. They are not allowed to drive and cannot dress in public with anything except for a burka. If a woman was caught without a burka, she could obtain a severe punishment with 40 whip lashes. No foreign based law or religious law should be allowed to encroach on women’s rights. India also discriminates against women. In India, lots of women die because of rape. It is an unforgettable moment that everyone would like to avoid at all cost. They will not be able to live a normal life and deal with anxiety for the rest of their life. Women are treated as a sexual object because men do not respect and value women in India. Dowry is another problem in India. This is when the property or money brought by a bride to her husband on their marriage, however; if the bride is unable to pay, she is usually married off and mentally and physically tortured by their husband. Afghanistan is another country that disrespects women’s rights. Under the Taliban rule, women were stripped of all human rights. Women cannot seek for education because the Talibans don’t educate them in any way. They do not want them to be educated and intelligent because it would threaten the male dominance. Women are also not allowed to go to work and are forced to stay home. Afghanistan has the highest rate of violence towards women. The Taliban permits and encourages marriage for young girls under the age of 16. Most women in foreign countries, such as India, Afghanistan and Saudi Arabia, are forced to give up their ambitions, simply because the men feel that it is right to leave it as is. They cannot express themselves freely and are treated unlawfully. Women have endured many hardships and unfathomable oppressions. Despite all the troubles throughout each country and society, women have shown a tremendous resilience and human spirit. In conclusion, each and every woman deserves respect and dignity. Every woman should have the ability to express their freedoms and rights, deserve equal treatment within their society and region, and most country needs to reinforce the rules for women. Women continue to have lower education, fewer rights, and less income within their society. In the 19th century, women were not allowed to hold in a political office and married women had no property of their children and had no role in society. Womenfolk in foreign countries are treated wrongfully and improperly. If countries reinforce the law, they can live a better life so that they can succeed as much as men. All women and men are created equal and that they have equal value and should be accorded to equal treatment eternally.

Free Essays on The Life Of Robert Browning

THE LIFE OF ROBERT BROWNING Robert Browning is an excellent example to use when one is discussing how individuals struggle to survive in the literary world. Life is full of surprises, twists, turns, and rewards that can either cause an individual to fail or succeed. Robert Browning’s life showed his determination to conquer fate in order to achieve his goal of gaining recognition as an outstanding poet during Victorian England. Sarah Anna Wiedemann Browning gave birth to her only son, Robert, on May 7, 1812. Sarah Anna was of German-Scotch descent and was a very devout and religious woman. Her husband, Robert Browning, was a clerk in the Bank of England. The couple also had one daughter named Sarianna (â€Å"Robert Browning† 5). Young Robert was fortunate to be a part of this loving and supportive family. Robert’s poetry was greatly influenced by his family. His mother’s love of art and music gave Robert a variety of topics to write about. His father was the son of a wealthy banker who could finance his son’s education and could give him the luxury of seeking fortunes in the West Indies. However, the two men had an argument which led to Robert Browning the elder leaving his parents and seeking his own fortune. Robert Browning the elder shared his experiences as a young man with his son; therefore, he helped influence his son’s literature (â€Å"Robert Browning† 6). As a child, Robert was educated at home by his father. His father taught him a variety of topics and subjects ranging from foreign languages, music, boxing, horsemanship, and reading. His father owned a large library that fascinated young Robert and impacted his young imagination. At a young age, Robert knew he wanted to become a poet. His father supported his son’s goal, both emotionally and financially (Abrams 2022). When he got older, Robert could not attend Oxford or Cambridge University because his parents were nonconformists. ... Free Essays on The Life Of Robert Browning Free Essays on The Life Of Robert Browning THE LIFE OF ROBERT BROWNING Robert Browning is an excellent example to use when one is discussing how individuals struggle to survive in the literary world. Life is full of surprises, twists, turns, and rewards that can either cause an individual to fail or succeed. Robert Browning’s life showed his determination to conquer fate in order to achieve his goal of gaining recognition as an outstanding poet during Victorian England. Sarah Anna Wiedemann Browning gave birth to her only son, Robert, on May 7, 1812. Sarah Anna was of German-Scotch descent and was a very devout and religious woman. Her husband, Robert Browning, was a clerk in the Bank of England. The couple also had one daughter named Sarianna (â€Å"Robert Browning† 5). Young Robert was fortunate to be a part of this loving and supportive family. Robert’s poetry was greatly influenced by his family. His mother’s love of art and music gave Robert a variety of topics to write about. His father was the son of a wealthy banker who could finance his son’s education and could give him the luxury of seeking fortunes in the West Indies. However, the two men had an argument which led to Robert Browning the elder leaving his parents and seeking his own fortune. Robert Browning the elder shared his experiences as a young man with his son; therefore, he helped influence his son’s literature (â€Å"Robert Browning† 6). As a child, Robert was educated at home by his father. His father taught him a variety of topics and subjects ranging from foreign languages, music, boxing, horsemanship, and reading. His father owned a large library that fascinated young Robert and impacted his young imagination. At a young age, Robert knew he wanted to become a poet. His father supported his son’s goal, both emotionally and financially (Abrams 2022). When he got older, Robert could not attend Oxford or Cambridge University because his parents were nonconformists. ...

How to Write MBA Essays

How to Write MBA Essays Each year business schools in America receive more than 200,000 applications from perspective MBA hopefuls. Given this vast number of individuals looking to pursue a degree in business administration, I would like to take this opportunity to offer some specific tips on how to create effective MBA essays. I recommend that anyone thinking about applying to business school read the following information. If, on the other hand, this topic does not apply to your specific scholastic goals, please feel free to skip to the next section. If you are considering applying to business school, you should take special care in writing your MBA admissions essay. Regardless of how well you did in school, you can count on the fact that there are thousands of other students applying to business school who have the exact same marks as you. Therefore, you need something more than just good grades and/or test scores to make your application stand out. You need the boost of a powerful and well-reasoned MBA essay. MBA essays are a crucial part of the application process. When writing your MBA essay, make sure to include specific details on why you decided to pursue an MBA degree. Discuss your reasons for choosing the school in question and dont hesitate to use an admissions essays hub and/or editing service to proof your work. Online companies offering admissions essay editing services are especially helpful in making sure that your MBA essay is top notch. The most important factor when dealing with MBA essays is time. Make sure to plan and take all the time you need in order to deliver a quality composition. If you would like additional information on how to write a good MBA essay or if you would like to know more about business school essays and/or law school essays, please dont hesitate to access the link provided.

Case Analysis Essay Example | Topics and Well Written Essays - 750 words

Case Analysis - Essay Example As I read the case study I remembered some writings on sexuality, porn debates and mass media messages for young people I had read not long before. Certainly, CK advertising wasn’t ethical. Yet, I felt it can be named ‘normal’ for our society. The problem with that advertising campaign was about the controversies in the society itself. To understand the situation it is necessary to examine social attitudes and perceptions of sexuality and porn, which must have been necessary prerequisites for the ads release. It is necessary to take into account the historical background and social processes of that time. In fact, CK’s advertising has always been provocative and revealing. The company’s target market consists of teenagers, young people under 30, and those, who want to be sexually attractive and stylish. As far as I remember, I have always associated CK with rather shocking unreserved sexual appeal. It has become their brand image. The company usually uses very young models, whose postures and gestures reveal splashing-out sexuality. Their advertising is rather pedophilic and gay-appealing. Each time, as you see their ads, you feel slightly shocked. Sex is marked as dirty and evil in our society. It is not decent to speak of sex. It is not customary to reveal you sexual desires. Frank expression of one’s sexuality is viewed as unethical and improper. Especially, if sexuality is untraditional or teenage. The debates around pornography are still hot. In times of CK’s campaign they were at their peak. The war on porn started in 1980s guided by feminists Andrea Dworkin, Susan Brownmiller and Gloria Steinem. Church joined in. The anti-porn campaign was so aggressive that another feminist wing even started to oppose the anti-porn movement. Dworkin’s famous Pornography: Men Possessing Women was met with a mixture of trepidation and inner protest and anger. Many women were caught into double bind: they felt that watching pornography was

Green management Dissertation Example | Topics and Well Written Essays - 10000 words

Green management - Dissertation Example However, environmental education needs to start with children. With the motivation to evaluate how schools discharge their responsibility towards the environment as well as towards the future citizens, this study was undertaken. The study aims and objectives were stated and after extensive literature review on the subject, data was gathered through a qualitative case study approach. This study is based on a particular boarding school in London. Both primary and secondary data were gathered through multiple sources for the purpose of the study. The study finds a strong positive link between green initiatives and economic performance. However, corporations should not expect immediate short-term gains. In the short-term some gains may be achieved but sustainable gains can be achieved only in the long-term. Most companies that have adopted ‘green marketing’ as a strategy, into their overall corporate and business strategy, have registered enhanced performance. This should be based on an efficient internal and external assessment. Consumer consciousness has also prompted companies to adopt green marketing, as customer satisfaction is critical to survival. Compelled by government regulations corporations have been taking different initiatives such as efficient packaging, reuse and recycling of packaging materials, better waste management, efficient lighting, use of renewable energy sources, and viewing compliance as an opportunity. The study however finds that in the school under study environmental education and environmental management system is extremely poor. No standards are maintained and no regulations are imposed. Investments are poor as the management is unaware of the benefits that it can achieve through environmental management system. The school has undertaken some initiatives but due to lack of training and education of the teaching and non-teaching staff, as well as students, these investments have not reaped any benefits. Schools stand to gain competitive and comparative advantage through environmental education and environmental management system. However, the authorities and the school management have now become conscious and are willing to invest in green technology. The study has highlighted the savings that can be expected just by switching over to low-power bulbs and following a discipline of switching off lights, bulbs, heaters and shutting windows. The study concludes by recommending a strategy for environmental management system that can be implemented at schools. Acknowledgments I will write this one Chapter 1 1 Introduction This chapter begins by introducing the subject green management and highlights the importance of ‘green management’ through statistics and data from different sources. An overview of the subject helps to develop the study outline and evaluate which factors need to be given importance. 1.1 Background Climate change and global warming are evident from the rising annual temper atures, extreme weather changes, heat waves and from the melting ice cap and glaciers. Global warming has influenced business strategies as they try to reduce green house gas emissions, through efficient operations or through energy conservation techniques. Referring to companies such as GE, Wal-Mart and Dupont, Gunther (2006) states that smart companies know which way the wind is blowing and they use the climate change as an opportunity; they try to introduce innovation and creativity with the help of advanced

MIH514 - Cross-Cultural Perspectives Module 3 - Case Essay - 1

MIH514 - Cross-Cultural Perspectives Module 3 - Case - Essay Example the arrests made by the law enforcers and should one look at the actual picture, arrests are not indicators that the people arrested are the actual offenders (The Sentencing Project 2008). Moreover, based on the study, African Americans and Latinos are most likely incarcerated and in many instances receive longer sentence compared with their white counterparts. Statistics even show that African-Americans are often stopped and searched for contraband compared to their white counterparts. These are clear manifestations of racial disparity and clearly are not helping the society at large to deal with the real crime problems. Decision making bodies in the criminal justice system should make it a point that there should be no racial prejudice when dealing with criminal offenders, but instead the bail system results in higher rates of minorities being jailed before trial compared with whites in the same scenario. Minorities are also less likely to receive fair trial because of their â€Å"reduced access to defense counsel and community resources and treatment options† (The Sentencing Project 2008). Racial disparities can be seen in the following examples: The widely discussed phenomenon â€Å"driving while black†. Study reveals that whites are less likely to be stopped and searched for contraband by police while the minorities are often being stopped and questioned (The Sentencing Project 2008). While racial disparity is an issue in the criminal justice system, mental health services in the system is equally an important matter. The Council of State Governments Justice Center in a report says that 16.9% of adults in a sample of local jails are suffering from serious mental illness. The record shows that 14% of serious mental illnesses are found in men and 31% are found in women. According still to this report, if these rates were applied to 13 million jail admissions reported only in 2007, this would mean that every year there are 2 million bookings of a person who

Customer Loyalty Schemes in Automotive Sector

Customer Loyalty Schemes in Automotive Sector The creation of customer loyalty in the automotive sector Marketers push for brand loyalty, across all product ranges, from toothpaste to larger purchases such as a new car. Within the automobile industry there is little product differences in each segment, as partnerships, coalitions and takeovers bind manufacturers together. Each manufacturer is striving to obtain brand loyalty, not only at the point of purchase, through servicing the vehicle, supply parts and encouraging repurchases. This adds value to the organisation, and increases profits. Loyalty schemes have been a success in supermarkets and other retail outlets, can this form of marketing be transferred to the automotive industry. This paper sets out to review the current literature of the subject, discuss what loyalty schemes the automotive industry offers its customers, and to focus on one Manufacturer Volvo. Volvo have in the last decade turned around flagging sales, this was achieved through placing a higher value on their customers, who responded by increased usage of their service departments. 3.0 Introduction The ultimate obtainment for marketers would be for complete brand loyalty, across all product ranges, from toothpaste to larger purchases such as a new car. Although without any brand loyalty, organisations could not survive. So is it possible to increase brand loyalty through schemes that target the consumer? One of the hardest areas to increase brand loyalty is the automotive industry. Manufacturers are constantly offering discounts, free insurance, sales and other packages to attract new customers and to resell to existing consumers. Consumers expect a good service and deal as it will be their second largest purchase (a house being the first). The result of partnerships, coalitions and takeovers in the automobile industry has bonded manufacturers together. This has left very little product differentiation, with more marketing on the brand than product. Manufacturers have to look for different methods to attract customers. Each manufacturer is motivated to obtain brand loyalty, not only at the point of purchase, through servicing the vehicle, supply parts and encouraging repurchases. This adds value to the organisation, and increases profits. The added value can be the emotional tie the customer has with the brand. Customer loyalty is not a new notion, although it is now the focus of many PR actioners, retaining existing customers is more important than attracted new. If you lose your core customers a higher level of resources is required to maintain the same level of sales. Therefore it’s vital to maintain loyal customers to utilise economies of scales. Loyalty schemes have been a success in supermarkets and other retail outlets. Some schemes involve several brands collaborating to give the consumer a choice of where to spend. The question is can this form of marketing be transferred to the automotive industry. This paper sets out to review the current literature of the subject, discuss in general what loyalty schemes the automotive industry offers its customers, and to focus then on one Manufacturer Volvo. Volvo was chosen for this research as an example of using customer loyalty as a change agent to turn the organisation around. Brand loyalty is very strong with Volvo, although this did not correlate with the dealerships. Volvo has introduced methods to increase loyalty with their dealerships. They have taken loyalty a step further and strengthen all supply chains Volvo traditionally had a strong brand recognition, but went sales went into decline the organisation had to re-focus on core values. The methods that Volvo used to build the brand and to increase customer loyalty will be discussed, comparing them to the literature. We are loyal to brands; our degree differs as to how we value the closeness of the product. Can this be influence by strong marketing tactics? With such a large purchase as a vehicle can the manufacturers sway our opinion, or do we remain loyal to what we know and trust? 4.0 Methodology This chapter discusses the research methods used for the project and the justification for the choice of methods. It discusses methods that were not used, with justification of why they were not included. Included is a critique of methods selected, and with hindsight identifies any changes that would have enhanced the research. This paper evaluates brand loyalty within the automobile industry. Selection of the topic was stimulated and formed out of all manufacturers offering loyalty schemes; therefore could they individual schemes succeed. The nature of the research was discussed with colleagues and fellow students this not only added practical ideas and suggestions, it opened new avenues of thought. This was the discussed with lecturers sounding out ideas, gauging opinions and clarifying the question. Focusing in on the question was obtained by employing relevance trees, narrowing the research area. This gave direction tithe research, although with reviewing the literature this changed several times (Buzan, J. 1995). Next, a research proposal was compiled, with the benefit of organising ideas and setting a time-scale for research. Theoretically, the proposal would highlight any difficulties with the research question and access to data. Creating a time-scale would focus on targets and meet deadlines in the completion of the paper. The literature review, discussing theories and ideas that exist on the topic formed the foundation of the paper. The findings from the research are then tested on theories for validity (Saunders, M. et al1997). The literature review was challenging, there is very little academic research specifically on the topic area, although is a lot of research in the wider markets for example Supermarket loyalty schemes. Journals and books were the back bone for the review, together with internet sites. Tertiary data sources, such as library catalogues and indexes were used to scan for secondary data. This produced journals and newspaper articles, books and Internet addresses. With the amount of literature, it took time to sort out relevant material to the research. Narrowing down the search Bell’s (1993) six point’s parameters was applied. Applying key words that were identified in the first search produced relevant and up-to-date material (Bell, J.1993). A limitation on the literature search was the amount of time to read all articles and books on the subject. Whilst reviewing the literature references to other publications were followed and reviewed. Bells checklist on identifying the relevance of literature found was a practical method to reduce the amount of reading (Bell, J. 1993). Ethical considerations in research fall into three categories, during design, collection, and reporting of the data. These areas were carefully considered at all stages of the research (Oppenheim,A.1996:84). The data sought throughout the research should remain within the scope of the project (Saunders, M. et al 1997). Case studies of organisations that through varying factors have use customer loyalty schemes to improve market share have been reviewed and compared to the literature. The case studies discuss the organisations strategy in the use of the data they have collected. This information was gathered from secondary data and their web sites. To produce primary data on brand loyalty within the automobile industry proved to be a vast task, taking a lot of time to produce results. Internal and external operations of several organisations would have tube compared to reach any level of validity. Instead it was decide to review previously published case studies, interviews and surveys. This was then compared to the literature review. Other methods of data collection were considered and rejected. Focus groups would have offered free flowing information. This could have been facilitated with discussion led by the researcher. The idea was rejected due to the limited resources. The major limitation of the study lies in its relatively small sample size and the limited coverage. This was mainly attributable to the limited time and other resources available for the study. 5.0 Literature review This chapter will review and discuss all the relevant published material on brand loyalty. This starts of wide to gain insight into brands and the theory that has driven brand loyalty. 5.1 Brands Kotler (2000) described a brand as a â€Å"name, term, symbol, or design (oar combination of them) which is intended to signify the goods or services of the seller or groups of sellers and to differentiate them from those of the competitors† (Kotler (2000) cited in Groucutt, J etal 2004:275). The brand is part of the products tangible features, it’s the verbal and physical clues that help the consumer identify what they want and to influence choice (Groucutt, J et al 2004). The actual word â€Å"brand† is derived from a Norse word which means to â€Å"burn†. It is assumed that this means to imprint ideas or symbols on product. This then gives the product identification and leaves lasting mark on the consumer (Groucutt, J et al 2004). Because product features are easily imitated brands have been considered a marketers major tool for creating product differentiation. Even when differentiation based on product characteristics is possible, often consumers do not feel motivated oracle to analyse them in adequate depth. Therefore the combination of brand name and brand significance has become a core competitive asset in an ever-growing number of contexts. Brands incite beliefs, evoke emotions and prompt behaviours (Aaker, D. (1991) cited in Kotler, Pand Gertner, D. 2002:249). The brand in the automobile industry is of great importance, purchasing vehicle is a status indicator for the consumer. Manufactures brand their vehicles to attract the target audience; the next step is retaining the customer to the brand. This is not just for repurchase, there is great value in retaining the customer to the brand through out the life of their purchase (Kottler, P et al . 2005). 5.0 Global Brands There are very few car manufactures products that are not a global brand. Their appeal can span in a multitude of markets. Each manufactures portfolio is designed to attract a wide audience. The rapid development of telecommunication and strong consuming capability of youth have created common demands, tastes and values globally in last two or three decades, which thus has driven international marketers to increasingly focus on the importance of global brands. In recent years, global branding has not only taken root, its in full bloom. As Peter Doyle (1998:165) said: Brands area the heart of marketing and business strategy The purpose of marketing is to create a preference for the companys brand. The trend towards global branding, moreover, is accelerating rapidly. Successful global brands are powerful to obtain a number of benefits. Consumers are willing to pay a premium price for global brands; they imply credibility, high quality and up-to-date global trend. To the consumers, brand choice somewhat reflects a certain lifestyle, taste, image or even social status beyond the product. If they feel the brand fits into this category, theyll not only prefer it, but are also willing to a higher price for it. Consumers perceive added values, it’s the the subjective beliefs of the customers (Doyle 1998:168). Global branding can benefit the organisation by considerably cut costs, not only because of the significant scales of economy it achieved(Aaker 2000:306) in terms of new brand development, packaging and manufacturing, but also because with global reputations can enter new markets at lower cost than new national brands: if you move into a Newmarket with a brand that is already global in scope, it reduces the cost of introductory and follow-up marketing programs. Suppliers and distributors obtain a comparatively stable marketing environment and can obtain higher profit, with less risk by trading as business partners with global brands. Therefore companies that market global brands posses’ powerful trade leverage, in bargaining with for efficient service and lower costs, they have more options on choosing its suppliers and retailers. Although there are many advantages to a global brand, each area has tube considered as an individual market. Firstly, culture and custom difference can lead to market difference, which enhance the difficulty of growth of global brand. To meet the different preference of consumers in different countries, global brand may have to adjust its marketing strategy accordingly and customise products. Secondly, localisation and increase in nationalism to some extent may resist the marketing development of global brands. Thirdly, the political factories considered as another main barrier to global brand. Last but not least, along with the technology improvement and product innovation, the rise of local competitors is becoming an inevitable threat to global brand. 5.3 Brand Building Once a brand is established it requires nurturing, to bring out the full potential and add value to the organisation. Kashia (1999) believes that powerful brands are built over time through a conscious management effort. This is achieved through strategic decision making and appropriate actions. All brands â€Å"need tube based on values and attributes that are permanent and, purposeful and fundamental to its strategy† (Kashia (1999) cited in Groucutt, Jet al 2004:285). Therefore by creating such values in an organisation it will provide direction and a future for the brand. A brand with strong â€Å"brand equity† is a valuable asset to an organisation. This asset is difficult to measure; although it has emerged as key strategic asset. A powerful brand enjoys a high level of consumer awareness and loyalty, with the organisation benefiting from lower marketing costs relative to revenues. Consumers expect more outlets to carry strong brands; therefore the organisation has more leverage when bargaining with retailers. This all adds to the â€Å"brands equity†, which needs to be managed by the organisation (Kotler, P. etal 2005). This brand asset management is a concept that is closely related to positioning, since certain brands are central to a companys current and future performance. They need to be managed, enhanced and protected as assets. This allows brand names like Coca-Cola, Sony, Intel and Disney to extend into new product categories, and produce product variants and services (Kotler, P. 2004). Brand asset management is an area of increasing importance to marketers today, particularly as organisations move toward attempts to communicate ever complex and intangible messages, as part of brand management strategies (Davis, 2000; Goodchild and Callow, 2001). Brand managers are concerned with how to develop a better understanding of the appropriate relationship between brand equity and customer loyalty, particularly in relation to the multitude of known variables to customer loyalty (Davis, (2000) Goodchild and Callow (2001) cited in Taylor, S. et al 2004:219). It is vital that marketers position the brand correctly, and consider the fit with its attributes, values, culture, benefits, and personality. For example Mercedes suggests that it attributes are â€Å"well engineered and well built, it is durable, high prestige, fast and expensive†. These attributes tell the consumer the benefits and values that are placed in the product. These attributes represent the German philosophy and culture, which reassures the consumer the high value of the product. The personality of the product is wealthy, well-built and reliable (Kotler, P. 2005). Within the Motor Industry it is difficult to extend products without inexpensive development and launch of a new vehicle, although continual research and development are vital to maintaining market position. Many manufacturers have extended their brands by introducing for example clothing, toys, consumables and sporting equipment. These are retailed mainly through their network of dealerships, utilising economies of scale. These items are inclusive to them, adding value to the products(Johnson, G Scholes J 2004). The emerging literature suggests that customer brand loyalty is generally considered the ultimate desirable marketing-based outcome from strategic marketing activities (Chaudhuri, (1999) Gwinner et al.,(1998); Kumar, (1999) Mittal and Lassar (1998) Reichfeld and Schefter,(2000) Strauss and Friege, (1999) Kotler (1999) have all published article that point to loyalty as the ultimate attainment in marketing. This assertion is largely based on the growing influence of the relationship marketing orientation on marketing theory and practice (Taylor, S. et al 2004:219) 5.4 Brand Loyalty Brands have a personality and speak for the user. They enhance the perceived utility and desirability of a product. Brands have the ability to add to or subtract from the perceived value of a product. On one hand, consumers expect to pay lower prices for unbranded products or for those with low brand equities. On the other hand, they pay premiums for their treasured or socially valued brands. Brands have equity for both customers and investors. Brand equity translates into customer preference, loyalty and financial gains. Brands are appraised and traded in the marketplace. Brand equity has been pointed out to include many dimensions, such as performance, social image, value, trustworthiness and identification (Kotler, P and Gertner, D. 2002) The four types of brand loyalty are characterised as (1) No loyalty: No purchase at all, and a complete lack of attachment to the brand, no social influences to be even cognitively loyal to a brand. (2) Covetous loyalty: No purchase but, unlike the case of no loyalty, the individual exhibits a very high level of relative attachment to the brand as well as a strong positive predisposition towards the brand, which is developed from the social environment. (3) Inertia loyalty: An individual, although purchasing the brand, does so out of habit, convenience or for some other reason, but not as a consequence of emotional attachment to the brand or a real social motive. (4) Premium loyalty: An individual exhibits a high degree of relative attachment tithe brand, a high instance of repeat purchases, and appears to be highly influenced by social pressure. Premium loyalty is characterised by the greatest degree of consumer attachment to the brand, and in this case the consumer purposefully see ks to purchase the particular brand, while attempting to overcome obstacles (Gounaris, S. and Stathakopoulos, V. 2004). Chaudhuri and Holbrook (2001) proposed a model of brand loyalty that suggests that purchase loyalty tends to lead to greater market share, while attitudinal loyalty leads to higher relative brand pricing. Morgan (2000) suggests that the term loyal can be interpreted indifferent ways, ranging from affective loyalty (what I feel) to behavioural loyalty (what I do)†. Thus separating loyalty into emotional and actionable (Chaudhuri and Holbrook (2001) and Morgan(2000) cited in Taylor, S. et al 2004:221). There are different levels of trust that affect brand loyalty, they are(1) calculus-based trust, the consumer believes it is in the service provider interest are not to suffer the loss of reputation and profits(2) Knowledge-based trust, as the name suggests, is based on knowing the service firm well and being able to anticipate its actions. Effective two-way communication is important for knowledge-based trust to develop because it ensures that the parties exchange information about their preferences and approaches to problems. (3) Customers with identification-based trust have full confidence in the service company and believe that it will act in their best interests. The service provider has in-depth knowledge of customers needs and desires, and customers perceive that their desires are fulfilled, and they shared values (Liljander, V. and Roos, I. 2002) In terms of brand purchase expectations, the implicit assumption is that a satisfied customer will remain loyal to the brand (all other factors being equal). In the modern automotive marketing environment, this is indeed a fair assumption to make. The degree of price competition at the retail level is so intense that, when factoring in discounts, rebates and low interest finance rates, price parity inevitably results. Furthermore, the growing oligopolisation of the manufacturing industry (e.g. Ford owning/controlling Jaguar, Mazda,Volvo and Aston Martin) and co-operation between manufacturers (e.g.Ford/VW, Ford/Nissan, GM/Toyota) has resulted in few, if any, sustainable product differences (Liljander, V. and Roos, I. 2002) Is brand loyalty resistance to change? The literature accepts that commitment is central to relationship marketing. There is a link between commitment, trust and loyalty. Pritchard et al. (1999) define commitment as â€Å"the emotional or psychological attachment to a brand†. They argue that resistance to change is the root tendency of commitments well as the primary evidence of commitment, and that resistance to change is a key antecedent to loyalty (Pritchard et al. (1999) cited in Taylor, S. et al 2004:221). 5.5 Relationship Marketing Organisations should build a stronger relationship with their profitable customers. There are five different levels of relationship marketing that can be practiced. The basic level does not really involve building a relationship, for example it is when a car salesperson smiles and sells you a car and waves good-bye as you drive it off the lot. You never see him again; if you need service you talk to someone in the service department. Very few auto dealership systems succeed in building such a strong bond between the dealership and the client that the client keeps buying from the same dealership (Kotler,P. 1992:52). Reactive marketing is the next level of relating. At this level, as the salesperson wave’s good-bye to the customer, he says, By the way, if there’s any problem, please call me. You dont have to call the service department; I am responsible for your satisfaction The employee has taken on some of the responsibility of managing the customer’s needs(Kotler, P. 1992:52). A higher form of relationship is accountability. At this level, the salesperson calls the new car owner within two weeks of the sale and asks how he likes the car, and if there is any way the car could have been better. Those salespeople often get an earful. The customer might say, I wish the door had a pocket for maps. I wish there was a rear window wiper. At that point, the dealer should ask, How much would it have been worth to you if the car did have a map pocket in the door and rear window wiper? That type of information will help the automobile manufacturer continuously improve its product (Kotler, P. 1992:52). Still, a higher level is proactive, where the salesperson will call the customer from time to time and say The manufacturer has developed product that will help you save fuel, its something we can add to your engine and it will reduce your fuel costs. Customers get a sense that the company still is interested in their needs. Partnerships are the ultimate form of relationship marketing. They involve actually living with the customer and are mostly confined to business-to-business relationships (Kotler, P. 1992:52). Each level requires more cost, so it is important for organisations to determine when it is worth going to the next level. Two dimensions that are particularly critical are the margin that the firm makes on the business and the number of customers making purchases. For example, allow-margin business with many customers, for example selling toothpaste would operate at the basic level. The organisation has so many customers for that product and makes so little per unit that it would not be cost-effective to develop a high-level relationship (Kotler, P.1992:52). There are five levels of response for each customer service and retention tool. Those levels vary within companies; an organisation might be reactive with respect to technical assistance, accountable with respect to service and basic in terms of value-added. The important thing is to know where your competitors stand, what is their profile with respect to relationship investments, and what things should you do to be superior to the target market. 5.6 Service Quality The organisation has to decide and implement which level of value-added service it will offer its customers. This experience of the customer will reflect in brand loyalty. Relationship marketing strategy will decide the level of service customer will receive. For example on the basic level technical assistance might be a owner’s manual, yet on the reactive level perhaps help line, at the level of accountability, perhaps an occasional visit to the customer to see if the customer is using the product correctly and efficiently(Kotler, P. 1992:52). Training of employees would appropriate at the proactive level. This can offer the customer a higher level of service, making them feel valued by the organisation. Many manufacturers offer in house training to the employees within the dealerships. This not only trains employees to a similar level of customer service skills, it reinforces the brand. The customer’s experience of the brand is uniform across the manufacturer’s network (Kotler, P. 1992:52). Frequently organisations move from one strategic initiative to another with little consideration of their natural progression. This has been the case for many companies that have moved from an emphasis on quality in the 1980s, to customer satisfaction in the early 1990s, to customer loyalty and retention today. Managers proclaim that they have moved beyond quality and customer satisfaction to focus on what really matters, namely loyalty and profitability. Although it is argued that there is â€Å"no such thing as moving beyond quality and satisfaction. They are essential building blocks toward building loyalty and a valuable business organisation.† (Gustafsson, A. and Johnson, M. 2002:249). The service quality perceived by the customer varies across the spectrum. Relationship benefits are perceived advantages that the regular customer receives over and above the core service. These are rewards; the individual has gained over time by being a regular customer. The benefits tie him or her to the company by making it unattractive to switch providers. They may take the form of loyalty programmes, which are offered to all customers, or benefits that can be customised to individual consumers (Liljander, V. and Roos, I. 2002) . This then becomes a relationship benefit, but only when it is not offered to any customer who enters the dealership, regardless of relationship length. However, companies may believe that they are offering benefits, but only customers can tell if they are experiencing any. Therefore the level of service received is subjective (Liljander,V. and Roos, I. 2002) 5.7 Customer Value Customer value management (CVM) has become a major focus in current marketing, as value marketing has become a slogan among marketing practitioners. Sinha, I and DeSarbo, W. (1998) defined this as â€Å"in the marketplace, value often is defined as quality at the right price and is seen as more important to consumers than quality, because value is quality that the consumers can afford (Sinha, I and DeSarbo, W.1998:236). Zeithaml (1988) reports considerable heterogeneity among consumers in the integration of the underlying dimensions of perceived value. They define the perceived value as a trade-off of higher order abstractions, such as perceived benefits and sacrifice, which are formed from both intrinsic and extrinsic product attributes, including texture, quality, price, performance, service, and brand name (Zeithaml(1988) cited in Sinha, I and DeSarbo, W. 1998:236). Zeithaml 1988:236) There is a strong link between relationship marketing and customer value, the higher value placed on the customer will reflect in their purchasing choices. True and spurious relationships are the extreme points on a continuum. At the lower end, customers may be behaviourally committed to the service but satisfaction is only latent. At the higher end, customers are more manifestly satisfied and more affectively committed to the service (Liljander, V. and Roos, I. 2002) Berry (2000) proposed three relationship levels of customer perceived value. These are based on financial, social and structural bonds. Financial bonds, such as loyalty programmes, are considered the weakest form and may only lead to spurious relationships Social and structural bonds are more closely related to true customer relationships. According to Berry (2000), â€Å"structural bonds offer value-adding problem solutions that are not dependent on individual service representatives, and which are difficult for competitors to copy† (Berry (2000) cited inLiljander, V. and Roos, I. 2002:598) 5.8 Customer Loyalty Customer satisfaction can be considered the central determinant in all phases of the contact chain. Multi-dimensional recording of customer loyalty reveals clear differences in the interactions first with brand loyalty and, second, with dealer loyalty. In contrast to the opinion widely held in practice, customers in the automotive sector definitely do not perceive the brand and the dealer as one unit. The results obtained are so fundamental that they can be translated into implications even by internationally operating companies (Huber, F and Herrmann, A 2001) The relationship between the purchase intention and customer satisfaction has been widely investigated (for example, Oliver 1980;Bearden and Teel 1983). The evidence suggests that there is a strong positive relationship between the two. Several of these studies indicate that higher levels of satisfaction lead to greater customer loyalty (Yi (1991); Anderson and Sullivan (1993) Boulding, Staelin,Kalra, and Zeithaml (1993) all cited in Dervaraj, S. et al 2001:425) Consumers who purchase higher quality vehicles expect to receive higher quality service, therefore the assumption is made that poor service will lead to greater dissatisfaction among those that purchase the higher quality vehicles. Conlon, et al (1997) observed that â€Å"customers who purchase higher quality rated vehicles are more likely to use dealer facilities to maintain their vehicles† (Conlon, et al(1997) cited in Dervaraj, S. et al 2001:425) An explanation for such behaviour is that there is a correlation between the perception of vehicle quality and the perception of the quality of service at dealer facilities. Therefore, high customer expectations of service quality can lead to better service performance which, in turn, this positively influences customer satisfaction with service. Therefore in the higher end of the industry there is greater loyalty (Dervaraj, S. et al 2001:425) Oliver (1999) suggests that â€Å"ultimate customer loyalty is a function of perceived product superiority, personal fortitude, social bonding, and their synergistic effects. His arguments generally support the assertion that measures of loyalty that are constrained only to repurchase considerations fail to capture the richness of the loyalty construct â€Å" (Oliver (1999)cited in Taylor, S. et al 2004:219). If loyalty is essentially an irrational and emotional attachment to product, service or business, then marketers need to focus on elements that create this emotional attachment. In developing a strategy that draws on the irrational attitudes of consumers, brand equity plays an important role. All the elements that contribute to the development of brand equity are difficult to mea